Project: Coca-Cola Dreamworld
Role: Executive Producer, VIRTUE Worldwide
Coke’s 4th Creation (in almost as many months) launched summer of 2022. Imagined from the limitlessness of dreams, Coca-Cola Dreamworld was truly an unreal opportunity to create beyond what was possible.
From our “blobjects” to our AR Dreamworld fashion collection, we pushed boundaries and explored new tech to bring the magic of dreams to the real world.
A week before release, our blobjects teased the launch by invading our real world - both on social and online.
When the drop hit, we subverted reality, bringing everyone into DREAMWORLD with our Social Videos and our Sensorial film which bottled the taste of dreams.
Partnering with our friends at DRESSX, we designed 6 fully digital AR fashion looks, launching our impossible metawear AR outfits in full AR for users to try on and share.
We gave our audience a dance party in their dreams, creating a full 10 minute AR gamified music experience featuring new tracks from artists such as Martin Garrix and Vintage Culture in partnership with Tomorrowland.
and our world created and inspired a wealth of experiences to immerse the audience in.
